I remember a mate of mine saying to me about 20 years ago ‘Buyers have no imagination’. I was showing him a commercial property that wasn’t moving and he said I needed to clear it out, remove the walls and repaint it. It had sat on the market with very low interest for 6 months and I was starting to stress out! Hence I sought his counsel.
He walked straight in, looked at me perplexed and said ‘Haes this place is a pigsty!’ then gave the line about buyers’ imagination. He was right, and a few weeks later after the touch ups, it was leased.
It is amazing how when we go searching for property we can’t see past the presentation. That has led to professional photographers, stylists, furniture hire companies and buyers agents all now firmly finding their home in the residential property space.
I was reminded of this a couple of weeks ago when a friend contacted me about one of his rental properties that wasn’t renting as quickly as he would like. He wanted some options, other than reducing the price, to fix the problem. When I assessed the photos, I saw that it was vacant and the rooms were blank.
We made the decision to add virtual furniture to the photos online. This imagery is the new player in the property presentation space and is perfect for the rental market. It worked a treat. The property was rented within 5 days and was another reminder that presentation is the first job in property sales.
Over the last few months I’ve been watching the Melbourne market against the Brisbane market and I’ve been looking at the price comparison between investment properties in each location. Melbourne has a larger population, 5 million vs sub 3 million people and it is a more prominent city on the … Read more
What Homeowners and Buyers Need to Know Brisbane’s property market has entered 2026 with strong momentum, continuing one of the most consistent growth cycles among Australia’s capital cities. For both homeowners considering selling and buyers looking to enter the market, understanding the current conditions is key to making informed decisions. … Read more
Cush for Comment – 13 July
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DATA SHOWS BRISBANE’S TOP-END PROPERTY MARKET SET FOR A PRICE LIFT
Over the last few months I’ve been watching the Melbourne market against the Brisbane market and I’ve been looking at the price comparison between investment properties in each location. Melbourne has a larger population, 5 million vs sub 3 million people and it is a more prominent city on the … Read more
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Brisbane Property Market Update – March 2026
What Homeowners and Buyers Need to Know Brisbane’s property market has entered 2026 with strong momentum, continuing one of the most consistent growth cycles among Australia’s capital cities. For both homeowners considering selling and buyers looking to enter the market, understanding the current conditions is key to making informed decisions. … Read more
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